It's a Bird! It's a Plane! It's More Dark Knight Viral Marketing!

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The Dark Knight makes another appearance! The Woolworth building in NYC was the gathering place for hordes of Gotham citizens as a gigantic bat signal was displayed. Giving away T-shirts and faux newspapers, the movie's foot soldiers riled up the crowds as a live stream of the event was broadcast over at citizensforbatman.org.

Okay, we get it Warner Bros.! Everyone loves Batman. Everyone is going to go see The Dark Knight. We don't wanna hear another peep from you till July 18 at 12:01 A.M. Promise? kthnx.

Check the jump for more photos!

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"It's All Part of the Plan..."

keychainback.jpgAs you're probably aware (assuming you're an internet trolling geek), the Batman Begins sequel The Dark Knight has been running a pretty extensive viral marketing campaign. Web sites, scavanger hunts, cryptic messages—it's been like catnip to Bat fanboys. Well, about a week or so ago, I got this in the mail:

A Joker playing card attached to a key with this on the back:

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Heist? What heist? What does this key open? After searching the internets for clues (don't judge me), I came up with nothing. Then, this morning, I got a mysterious black duffel bag from Gotham National Bank. It was stained with blood, and it had a Joker henchman mask dangling from the handle. It also had two MORE keys attached to it. Hmmmm…

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Neither key worked, so I remembered the playing card and voila! The lock on the case opened and unveiled my booty...

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[11/20/2008]